Toyota New-Car Launch Event

1. Project Overview

In 2025, Toyota introduced its newest vehicle models at a high-profile outdoor launch event held in a spacious, semi-arid setting. For this occasion, KENTEN provided a 30x45m structure tent—serving as a event pavilion. This space functioned as the main presentation hall, featuring vehicle displays, keynote speeches, and guest interaction areas. Thoughtfully positioned for maximum visibility and easy vehicle access, the structure reflected Toyota’s core values of precision, innovation, and reliability.

2. Key Features & Benefits

Expansive Clear-Span Design

  Covering approximately 1,350 m² with no internal columns, the layout allowed flexible space for car showcases, staging, seating, and product interaction.

High-Performance Structure

  Engineered with a durable aluminum frame and PVC fabric, the tent offered exceptional resistance to wind and UV rays, while maintaining fire safety and a clean visual appeal.

Fast, Modular Installation

  Prefabricated modular components enabled rapid assembly and dismantling, minimizing disruption to the surrounding venue and aligning with the event’s tight schedule.

3. Why Toyota Chose KENTEN

Proven Event Engineering Expertise

  KENTEN’s structures are designed for high-performance environments and meet the standards expected by leading automotive brands.

Tailored Solutions

  The layout was customized to include media zones, guest hospitality areas, and brand-specific visual elements—ensuring a cohesive, immersive experience.

Reliable Project Delivery

  Prefabrication and efficient logistics ensured timely setup, allowing Toyota to stay on track with its event timeline and production goals.

4. Reflections on Success

The Toyota launch pavilion was widely praised for its clean design, functional adaptability, and professional execution. Attendees and media representatives appreciated the spacious interior, clear sight-lines, and brand-consistent aesthetics. The neutral white exterior and interior surfaces provided a clean, photo-ready backdrop that highlighted the vehicles during reveal moments.

This successful collaboration reaffirmed KENTEN’s reputation as a trusted supplier for large-scale corporate events—delivering structures that combine engineering precision with visual sophistication.